It’s great to be a graphics designer! People recognize the worth of a designer when they see great designs. They remember another thing. The maker or owner of such designs. Had that not been the case, logos would not have existed. Well-made graphics add to its owner’s prestige and goodwill, and help them come close to their target audience. That said, bad graphics do the exact opposite. They repel and take away the worth and hard-work of an organization. The world is full of cases where wrong graphics have destroyed a brand, which had to revert to the original artwork.
It’s for this reason that our readers must know the 6 principles of graphic design so that they can get the best graphics which they can make or ask someone else to make.
Animation bring together varied fields and specializations from story creation to modelling, rendering, rigging and lighting. When each The image to the right is an example of the importance of design principles in graphics that does not have any sense of balance. Fruits are just piled on, some cut, some uncut, and all of them of different sizes, colours and shapes. Such graphics cannot convey anything and are a simple waste of time. A well-balanced graphic should convey some idea. Such images are unstable overall, with different shapes which do not have any similarity or purpose.
Balance is about stability to the whole design. If this image had some text, color elements and other shapes, probably they could have said something. There is also no symmetrical or asymmetrical balance that conveys anything at all.
The second important design principal is Alignment. Look at the image on the right. It is all over the place. It might look cute or for some people it could be “so cool” but does not any symmetry? Is it easy to read and understand? Unless you want to do “maskhari” with your clients, do not try this. Keep the visual and text in a manner to create a clear connect that is easy to read, understand and admire. People will like you for that and if you are a brand, you may find customers fast and easy.
Repetition is like hammering a nail. If it is done many times, the graphic and what it means goes deep in the mind and gets set there. Look at the image on the right. The “Summer Rocks” said so many times hammers the details into the mind for ever. Among the important design principals, this is one of the most important and easy to implement. BUT THERE SHOULD BE SENSE AND SYMMETRY, AND IT SHOULD LOOK GOOD!
Colors also communicate. In fact, colors can even talk! Look at the image to the right. It’s an advertisement of Mercedes Benz which speaks about how we process information. The left sides processes like a computer- only data, and is shown in dull grey. The right side of the brain processes like a picture, very colorful and with life, and is shown in a very colorful manner. This is a good example of how graphics speak without speaking just by using colors. Color theory is a very known way of speaking by the use of different colors. It should be used very widely and very wisely by graphic designers- but for that, the basic idea should be clear, and one should also know what each color stands for.
Importance of the design principal is highlighted by the use of contrasts. White on black, old with new, man + woman, cat + mouse etc are some examples of how contrasts can communicate so well. It also makes people remember graphics for ever because of the contrasts. Look at the picture to the right. Its color contrasts shall make people remember it for a very, very long time.
The importance of design principles is best highlighted by Typography in graphics. Look at the image to the right. It says Panda. The words P and A are made to look like a Panda. Such typography is both a graphic and words. These strengthen the meaning and appeal of an idea and a graphic. People looking at such creations will have a very positive image, and would like to be associated with the brand.